‘Vantage Circle is planning to expand to other countries of the world’: CEO

Partha Neog, CEO and cofounder, Vantage Circle.

Vantage Circle is a bootstrapped startup that uses technologies like artificial intelligence (AI) to create better employee experiences. Partha Neog, CEO and cofounder of Vantage Circle, talks about the company’s objectives, its usage of technology, and expansion plans, in an interview with Ayushman Baruah. Edited excerpts:

What is the problem statement Vantage Circle is solving? 

Vantage Circle is a global employee engagement company that uses artificial intelligence (AI)-based innovations to support HRs in simplifying and improving the employee experience. With Vantage Circle’s all-in-one platform, companies only need one platform to focus on the four major areas of engagement, namely – rewards and recognition, corporate discounts, employee feedback, and employee wellness. Our comprehensive and cost-effective platform is designed to help organisations attract and retain their top talents. Our user base currently stands at a massive 2 million employees from top leading corporates like Infosys, Wipro, Airtel, Bosch, Tata Communication, and many more.

How do you use AI and ML in your employee engagement platforms?

Using AI to improve our products was one of the most important technological achievements the company reached. The goal was to reduce manual usage as much as possible by improving our products and making them more user-centric. AI was one significant change we made to our Vantage Fit product. It improved the technology of the Vantage Fit to monitor a person’s squat training in real-time and accurately record the number of repetitions performed. This encouraged us to test out innovative technologies while adding a new dimension to our lineup of items. To help our clients outperform the competition, the goal was to enhance and market our platform as a cutting-edge innovation.

Any specific applications you could talk about?

Yes, we could integrate text prediction, another application of AI, into our Rewards and Recognition platform. This has enabled our user base to send messages automatically while appreciating one another without worrying about making mistakes. Our primary goal has always been to provide the best platform for our clients to use without experiencing any problems or headaches. And the development of artificial intelligence has forced us to accommodate them and give them a competitive advantage in the market. Overall, by using the appropriate strategy and a solid cloud-based platform to meet our client’s objectives, we have improved the quality of rewarding and appreciating with the shifting dynamics of the company culture, worldwide.

Which markets do you have presence in and what are your expansion plans? 

We are currently present in the US, Australia, Netherlands, and Canada. We are also planning to expand to other countries of the world. With a diverse workforce, I think and believe that we can reach our targets and beyond. We are also accessible in Spanish, Portuguese, German, French, and Dutch. We aim to reduce the language barrier for countries with diverse linguistic identities by implementing multiple language accessibility across the site.

What are your revenue and growth metrics for FY23?

Vantage Circle witnessed a growth of 166% in FY22. The CAGR of the last three years saw a growth of 31%. Expanding our services to users around the globe, we are working to diversify our talent globally to offer additional concepts that significantly improve workplace culture. We have a great deal of faith that the future will provide additional chances for the industry to develop and innovate. We want to make it possible for businesses of all sizes to provide a positive employee experience around the globe.

Can you name some of your referenceable clients?

Infosys, Capgemini, Wells Fargo, FirstSource, Bosch, Tech Mahindra, Accenture, Trafigura and many other major companies.

Partha Neog, CEO and cofounder, Vantage Circle.
Partha Neog, CEO and cofounder, Vantage Circle.
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Ayushman Baruah is the Editor – Asia for Business Transformation (Asia). Ayushman loves to observe technology trends and help decision makers arrive at informed business decisions. Some of his topics of interest are cloud, artificial intelligence, and metaverse. But technology is rapidly evolving and so are his focus areas. In 2013, he also won the 15th annual PoleStar awards for excellence in technology journalism. Besides, Ayushman is a firm believer and proponent of the fact that good journalism is good business. Loves nature and travelling.