announced the official sponsor of IIFA Rocks Abu Dhabi is a dynamic and fast-growing global sports portal, which has sponsored many renowned cricket competitions including many in Abu Dhabi.

Fans must mark their calendars as a plethora of Bollywood celebrities are set to garner the IIFA – International Indian Film Academy awards 2022. The gala event will be held in Abu Dhabi in May 2022. After being a part of several prominent cricket competitions, is set to collaborate with IIFA as official sponsors. Notably, IIFA is Bollywood’s biggest musical event and is taking place after two years.

Cricket and Bollywood are the two leading sectors as far as the entertainment industry in India is concerned. is now a part of both zones and hence, IIFA will have a zest of the gentleman’s game. is a dynamic and fast-growing global sports portal, which has sponsored many renowned cricket competitions including many in Abu Dhabi. partnered with the T10 sports Management to support the Abu Dhabi T10 as a ‘powered by’ sponsor.

Besides this, the sports portal has sponsored tournaments like Pakistan Super League – PSL, Oman T20 Series, Oman D20, Lanka Premier League T20, Emirates D10, Everest Premier League, and Abu Dhabi T10 League. has also been a part of several international series as well including India’s tour of Sri Lanka in 2021, where three ODIs and as many T20Is were on display. was also associated with the Abu Dhabi ODI series which was played between UAE and Ireland last year.

Ian Michael Viner, Managing Director, Sky247 said, “We are extremely thrilled to be a part of this fruitful endeavor, In Abu Dhabi Bollywood and cricket both have a special place in our heart through this sponsorship we plan to cater to millions of Indian diaspora all around the world and we are more than happy to be the host this year. Looking forward to an exciting and entertaining partnership.”

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