Eros Investments and announce strategic partnership to boost content growth and reach

Eros Investments, a global media, entertainment and technology portfolio of ventures, announced a strategic partnership with an emerging tech company, to form a joint venture for South Asia geography. is a first of its kind platform dedicated to designing and implementing solutions using collective intelligence and augmented technology in different sectors of life that are accessible to all. Their impactful solutions affect a range of sectors, from entertainment, to business, health and other social initiatives.

Eros Investments will incorporate’s model called ‘Stable Diffusion’ which includes open-source image generation to manifest ideas and dreams as immaculate art pieces using words. battles the norm set by big tech companies by using this form of image generation to challenge the barriers that prevent people from accessing artificial intelligence and its benefits. Their goal for the Stable Diffusion model is to ‘Enable creativity for anyone’ and have generative art be accessed everywhere. Eros and are working to bring this technology that was only privileged to a few, to every Indian to reflect their creativity and imagination.

Eros Investments plans to leverage this technology for its affiliate company Xfinite that has access to 12,000+ movie asset library, launch generative NFT and make the tool available to creators for self-expression on Mzaalo, the watch to earn blockchain platform by Xfinite.

Deep Ai technology and its use cases go well beyond the spectrum of entertainment and this joint venture will focus on three key areas of collaboration across industry sectors and other partners.

  1. Generative Meta-Humans: The evolution of this technology is suited to developed 3D rendering of individual avatars, the use cases of this would be within immersive AR/VR content, gaming and the Metaverse. This partnership will allow for fictional content creation as well as individual identity that is dynamic on a daily basis.
  2. Education: This sector is going to be a stepping-stone in transformation wherein every child learns at their own pace in the language of their comfort. The artificial intelligence model will allow each student to customise content based on their adoption of the materials for progressive learning at scale.
  3. Healthcare: Covid-19 has made the world more aware of personal healthcare, however the need for healthcare stems from facets of fitness, nutrition, tracking, identification, and solution. This artificial intelligence model will be custom for everyone allowing for them to identify their current health vitals, methods to improve and track that on a periodic basis.
Commenting on the announcement, Kishore Lulla, Chairman Eros Investments, said “Emad and the fabulous team at have developed this visionary technology with the capability of super-compute that is amongst the top 10 in the world. Users now have an opportunity for creative expression at a pace that didn’t exist before. We also plan to deploy this technology across Eros Investment’s affiliate company Eros Now that has access to a registered community of over 200 Million users. In addition to this there are use cases of the technology across the metaverse and the creator economy for mass adoption. Deep artificial intelligence technology will be the future of product differentiation and we are excited to lead this revolution.”